If your marketing isn’t turning into clients, it’s because you’re
missing the part no one ever teaches.
The No More Wasted Marketing Workbook shows you exactly what’s going wrong and how to fix it.
Watch this before you spend another dollar on marketing:
When you’re putting this much effort into your marketing, you should be getting clients from it.
But right now, it feels like you’re doing everything right and still not seeing results. It’s discouraging, and you’re tired of guessing.
The real issue isn’t your effort. It’s that your marketing doesn’t have the clear structure it needs to turn interest into action. Without this foundation, even the best content falls flat.
The No More Wasted Marketing Workbook gives you a simple, step-by-step process to understand what’s not working, and how to fix it, so you can finally start attracting the clients who are already looking for what you offer.
🛑 You’re getting interest, but few are actually buying.
🛑 You keep attracting people who can’t afford you or aren’t a good fit.
🛑 You’ve tried everything, but nothing feels like it’s actually working.
If any of that feels familiar, this workbook was made for you.
Most service providers don’t realize this, but struggling to get clients usually has nothing to do with how often you post or how hard you work.
The real issue is that your message, your audience, and your offer aren’t lining up—and when those pieces don’t support each other, your marketing stalls no matter how much effort you put in.
That’s why everything you try feels like it goes nowhere. You’re busy, but you’re not getting inquiries. You’re visible, but people aren’t reaching out.
And it leaves you wondering what you’re doing wrong, when really… you’ve never been shown what needs to be in place for your marketing to lead to clients.
This workbook helps you spot the problem fast so you can move with purpose.
Your step-by-step guide to attracting better clients, commanding higher rates, and marketing with confidence.
This isn’t just another marketing course – it’s the missing foundation your business has been waiting for.
This workbook helps you uncover what makes your business irresistible to your ideal clients, without the frustration of hit-or-miss marketing tactics.
Inside, you’ll define the one element that will finally make everything else work:
Your Brand Positioning.
If any of this feels familiar, you’re in the right place:
…then this workbook was made for you.
You’ll work through five essential phases that build on each other to create a solid, effective marketing foundation for your business.
This workbook isn’t fluff. It’s a practical guide built from 22+ years of hands-on experience helping entrepreneurs like you create clarity, attract the right clients, and stop wasting time and money on the wrong strategies.
Who you are. Who you serve. Why it matters.
Get crystal clear on your core purpose, ideal client, and the journey your clients take from stranger to advocate. This phase will eliminate confusion and unlock language that resonates.
Stand out with confidence.
Define what makes you different and why your best-fit clients should choose you over anyone else. No more blending in. You’ll walk away with your unique positioning clearly articulated.
Say the right things to the right people.
Craft messaging that sounds like you and lands with the people who matter most. You’ll have a message that connects and converts from website copy to social media captions.
Look as credible as you are.
Ensure your visuals align with the value you deliver. From colour choices to your website experience, this phase ensures your presentation builds trust at first glance.
Turn clarity into traction.
Learn how to consistently show up with content that builds trust and attracts qualified leads. You’ll create a simple, doable plan to stay visible, without burning out.
When you work through these five phases, your marketing won’t just “look better” — it will work better. You’ll stop second-guessing and start seeing traction.
When your foundation is clear, everything else becomes easier.
“Even if you think you know your brand and audience, the targeted questions and exercises in this workbook will surprise you with the clarity and insights they provide.” –Aimee Crist
Marketing isn’t a guessing game, but that’s how most people are taught to do it.
This system helps you understand your business, your clients, and your message in a way that makes every decision easier.
You’ll know what to say, where to show up, and how to attract the people who already need what you offer.
Created by Susan Friesen, founder of eVision Media, with over 20 years supporting entrepreneurs and small business owners across Canada and the U.S.
Every day your positioning is unclear, your competitors are getting the clients who should be yours.
Get the clarity you need in the way that fits you best.
If you want personal guidance and a 90-day action plan to make sure you’re positioned strong, the VIP gives you direct coaching and follow-up support.
If you’re ready to fast-track your positioning with more personal support, the Intensive gives you deeper access and done-for-you deliverables alongside coaching.
Find the words and tone that make your marketing sound authentic, not forced.
This guide helps you uncover the voice that connects with the right clients.
Turn clarity into action.
This guide gives you prompts and ideas to start sharing content that actually attracts attention and builds trust.
This isn’t just a satisfaction guarantee. It’s a results guarantee.
Try every exercise in the DIY Clarity Kit for two weeks. If you’re not seeing sharper positioning and tighter messaging, email me within 14 days for a full refund—no hoops, no hassle.
(Consulting sessions may be rescheduled once; refunds apply to the workbook portion before your first call.)
Hi, I’m Susan Friesen, Small Business Brand Positioning Strategist and founder of eVision Media, a Canadian digital marketing and branding agency.
For over 22 years, I’ve helped hundreds of service-based business owners develop the clarity and confidence they need to stand out online and attract ideal clients.
This workbook contains the exact process I use with private clients who pay thousands for brand strategy guidance. I’ve distilled it into an affordable, self-guided format because I believe every small business deserves strong positioning, not just those with big consulting budgets.
👇 Transform your brand and stop wasting your marketing 👇
Every week of unclear and random positioning can cost you clients. Pick your Brand Clarity package now and start winning more business.
That’s always an option, but the Reset is the most affordable way to apply my proven framework on your own terms. You’ll also get the bonus group coaching call for direct support.
Yes — brand positioning is universal. Whether you’re in wellness, coaching, consulting, or professional services, these steps work because they’re based on human psychology, not gimmicks.
The Reset is designed to save you time by giving you clarity. You can work through it at your own pace, and the coaching call gives you live accountability.
No problem — you’ll get access to the full replay.
Every tier includes the workbook, guides, and live coaching call. If you want more hands-on help, the VIP and Intensive options give you direct 1:1 time with me.
Most brand workbooks focus on surface-level elements like colours and fonts.
But The No More Wasted Marketing Workbook digs much deeper into what truly matters – your unique brand positioning.
This workbook is built on the exact process I use with private clients who pay thousands for brand strategy. It combines practical exercises with AI-powered guidance to uncover insights you might miss on your own.
You won’t find generic advice here – just proven strategies that create real results for service-based businesses.
Yes! The AI prompts are written in plain language with step-by-step instructions, so you can simply copy, paste, and fill in the blanks, with no technical knowledge needed.
I designed this workbook for busy professionals who want results without the tech headaches.
What’s more, each prompt comes with examples so you can see exactly how it works before you try it yourself.
You can work through the essential exercises in about three to four hours, but you may also want to spread this out over a week, spending 30-45 minutes per day.
Whatever the case, the beauty of this workbook is that you can move at your own pace – some people will have immediate clarity after the first few exercises, while others prefer to work through each section thoughtfully.
But remember: This isn’t about rushing through exercises; it’s about gaining genuine clarity that transforms your business.
If you’re just starting your business, this workbook is perfect for you!
Starting with clear brand positioning saves you years of trial and error, so new business owners who use this workbook will be much better equipped to avoid common pitfalls like vague messaging and unfocused marketing.
You’ll build your business on a solid foundation from day one, helping you attract the right clients faster and establish your expertise from the start.
My approach combines 22+ years of hands-on experience with hundreds of small businesses across diverse industries.
Unlike theoretical approaches, everything in this workbook has been tested and proven through the results I’ve gotten for real clients.
But what makes it truly unique is how it blends strategic business thinking with psychological insights about what makes clients buy.
I focus on practical application – not just understanding your positioning, but actually implementing it in your marketing to drive real results.
And this workbook gives you both the “what” and the “how” in language that makes sense for small business owners.
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